MBA research project

A Master of Business Administration (MBA) research project (including powerpoint presentation, notes and DIY Audit) that formulates a framework for managing creativity and innovation through active research of 22% of the largest advertising agencies in London and critical evaluation of more than 120 sources of literature.

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MBA research project

These tools are invaluable for the creative person, the manager of creative people, the leader of a thinktank, the manager who wishes to inspire motivation and enhance productivity, the manager of human capital, any entity wishing to establish and reap the benefits of an entrepreneurial culture and anyone wishing to improve tangible creative output.

Tools are primarily created for the creative corporate strategy decision maker, but the concepts are universal and touch on all spheres of life.

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MBA research project

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, unuseable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measureable concepts.

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MBA research project

There are twelve major themes that are common in all fields of creativity. Once you have reviewed the arguments and conclusions around each theme, you will have a unique insight that allows you to effectively use creativity, practice creativity, measure creativity, debate creativity, initiate the optimal organisational structure and group structures, understand and avoid blocks, inspire motivation, increase productivity, follow innovation through to commercialisation, benchmark ideas, develop tools for idea measurement and much more... .

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MBA research project

Defines the process that induces the creative state and is itself a cause of it; this process generates great ideas and makes insight / eureka / the aha! experience much more likely.

Explains how incremental productivity can lead to being prolific, which draws out tacit knowledge, improves quality and results in the consistent stream of ideas necessary to develop lists of ideas for decision making and for long term projects such as film scripts and novels.

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Creativity vs Innovation

What are the critical differences between creativity and innovation? Are different competencies required? Can we measure each in any instant? Why are definitions so important?

Creative People

Do "creative people" have common characteristics and, if so, what are they? Are they stable across situations? Is there a creative state?

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Learning and Development

Can creativity be learned and developed or is it a special gift? Why is it that some people just are more creative? How can good creativity leadership draw it out and develop it?

Motivation

Why is motivation more important than nature or nurture? How can it be enhanced, measured and managed?

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Blocks and unlocking.

We can all be more creative, so what is stopping us?

Organizational Structure

What properties of an organizational structure foster creativity and innovation? Organizational structure results from a number of factors and modifying it is often not desirable, so how do we get around this? How is it possible to maintain hierarchies yet enhance creativity and innovation?

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Organizational Culture.

What properties of an organizational culture cultivate productivity? How do organizational cultures create blocks? How can blocks be prevented? What's the matter with status games?

Team Structure

What is the most effective team structure? What is the value of intellectual cross pollination? Is there value in diversity? What is more effective, collaboration or competition or both? What is the value of masks and trance (wearing different faces)? Why should you be aware of group size?

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Domain Knowledge

What is the role of knowledge? How do we effectively collaborate and use networks to frame-break and reduce path dependency? How do we tap into tacit knowledge? Does mastering all the literature foster creativity and innovation or does over-specialization cause blinkered vision?

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Radical vs Incremental

What are the differences between radical and incremental creativity and the consequences for structures, processes, skills and resources? Is it wiser to target radical or incremental ideas? Is there a relationship between the two? Can one lead to the other?

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Structure and Goals

Is there value in structure and goals or is "do your best" more effective? Is there value in time pressure? Is it good to force innovation? How often is innovation forced? Should we just wait for inspiration or force it?

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Eureka!

Is there a process that makes insight, eureka, the aha! experience more likely? Does this process allow us to produce a stream of consistently good ideas? What is the relationship between incubation and insight? What is the process of creativity? How is quality derived from quantity? What is the value of prolific productivity?

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Valuation

How do we value an idea, so as to decide how to invest resources? How do we risk manage the innovation process? Is there value in failure? Are some ideas better than others? Are some valuation methods better than others? Is originality an illusion? Creative versus critical thinking? What are the harsh facts of life for all innovators?

Once you make a successful credit card payment, the download location and password will automatically appear on your screen.